With Shams Lumiere‘s expansion into global markets, the need arose to enhance its digital presence and increase the number of potential customers. Therefore, Google Ads was adopted as a primary tool to reach target markets and achieve maximum return on investment.

As part of these efforts, we redesigned the Shams Lumiere logo, visual identity, and website to ensure alignment with the advertising strategy, which helped improve the brand’s visibility in top search engine results. We also developed systematic designs and concepts that support the visual identity and enhance Shams Lumiere‘s distinction in the decorative lighting market.

The biggest challenge was achieving a high impression share on Google while maintaining a high click-through rate and reasonable cost. Given that the manufacturing and export sector of decorative lighting fixtures is highly competitive, it was essential to carefully select keywords and design customized advertising campaigns for each market based on customer needs in each region. The focus was on budget management, creating compelling ads, and implementing competitive pricing strategies to ensure the highest levels of efficiency and targeting of the right audience.

To implement successful advertising campaigns for each target market of Shams Lumiere, the following strategies were adopted:

• Accurate Keyword Selection: We conducted in-depth research to select the most effective keywords, which helped improve ad visibility for potential customers interested in decorative lighting products.

• Audience Segmentation by Market and Demographics: The categories most interested in Shams Lumiere‘s products were identified, allowing ads to be shown to the most relevant audience in each region.

• Optimization of Negative Keyword Targeting: To ensure greater targeting accuracy, lists of negative keywords were prepared to filter out uninterested visitors and improve ad effectiveness.

• Landing Page and User Experience Optimization: Work was done to optimize product page designs, which helped enhance user experience, increase quality scores, achieve higher ad rankings, and reduce costs.

• Design and Printing of Catalogs and Brochures: We prepared professional designs for catalogs and brochures to showcase products in an attractive manner, contributing to improved marketing experience and enhanced customer engagement.

The primary objective was to increase the number of potential customers while reducing the cost per click. Through advanced digital advertising strategies, we succeeded in:

• Implementing search campaigns via Google Ads and retargeting campaigns via Google Display to reach customers interested in decorative and illuminated lighting.

• Optimizing campaigns using advanced targeting and bidding strategies, resulting in better outcomes at a lower cost than competitors.

• Boosting conversion rates and increasing product demand, enabling Shams Lumiere to expand into international markets while reducing marketing costs.

• Designing and printing professional marketing catalogs and brochures that contributed to enhancing brand awareness and improving customer experience by showcasing products in an elegant and professional style.

Thanks to this well-thought-out strategy, Shams Lumiere has successfully solidified its position as a leading brand in the manufacturing and export of decorative and illuminated lighting fixtures, achieving significant growth in demand and enhancing brand visibility in global markets.