In a market full of traditional brands, Iqbal Mobilya sought to showcase its innovative and adaptable approach in the furniture industry.

As a startup with a unique vision, it faced the challenge of standing out visually and symbolically from competitors.

It needed a brand identity that combined simplicity and expression, reflecting the essence of its furniture design experience in an innovative and adaptable way.

We developed a brand identity centered around the concept of wood and furniture.

This solution embodies Iqbal Mobilya’s innovative approach to furniture design, symbolizing its ability to reshape wood and various materials into unique pieces that combine beauty and functionality, meeting customer needs in a modern style.

This arrangement of shapes not only adds visual appeal but also provides flexibility, allowing the logo to adapt to various applications while maintaining its distinctive and recognizable identity.

Every color and shape within the logo reflects a sense of flexibility, adaptation, and creativity, visually embodying Iqbal Mobilya’s message of delivering innovative designs inspired by heritage, meeting customer aspirations from all angles.

To ensure a consistent and strong brand experience, we developed a comprehensive brand identity guide for Iqbal.

We also designed a full suite of corporate stationery for Iqbal, including business cards, official letterheads, and envelopes—all reflecting a vibrant visual identity inspired by wood.

This integrated system helped strengthen Iqbal’s brand presence, enabling it to communicate its message clearly and creatively across all touchpoints.

Iqbal’s new brand identity successfully positioned the company as a distinctive and innovative competitor in the furniture industry.

By embodying the company’s creative approach to furniture design, the brand identity resonated with customers and helped Iqbal stand out in a market crowded with competitors.

With this attractive and flexible visual identity, Iqbal not only attracted new customers but also reinforced its reputation as a leader in delivering innovative and inspiring furniture design solutions.