The main challenge in designing La Rosa Café’s brand identity was integrating the core brand elements in a way that reflects the café’s specialization in desserts and chocolate while presenting its diverse coffee offerings. Therefore, it was essential for the logo to display a clear and distinctive identity that expresses the balance between coffee and chocolate.

Key challenges included:

• Designing a logo that reflects the distinction between coffee and chocolate, incorporating elements related to Turkish coffee and chocolate while harmonizing with warm colors like red and brown.

• Developing an integrated visual identity encompassing colors and fonts that enhance a sense of comfort and exclusivity, along with the luxurious touches requested by customers.

• Designing a price menu that presents products in an elegant manner with professional photos highlighting the actual product quality.

To ensure that La Rosa Café’s identity is distinctive and expressive of its specialization, a precise design strategy was adopted, including:

• Logo Design:

  • Coffee and chocolate elements were harmoniously integrated, showcasing a Turkish coffee cup and liquid chocolate in the design.

  • Red and brown colors were chosen for the logo: brown reflects the natural tones of chocolate, while red represents the warmth and comfort provided by coffee.

  • Modern fonts with touches of simple elegance were used to complement the logo and reflect the café’s contemporary style.

• Developing an Integrated Visual Identity:

  • Warm colors like red and brown were applied across all visual elements, from menus and stationery to café décor.

  • Fonts and icons were developed to match the modern and sophisticated look of the café, enhancing the visual identity’s impact across all promotional media.

• Price Menu Design:

  • The price menu was designed in a modern and simple style, with professional photos showing desserts as they appear in reality. Emphasis was placed on crepe and waffle varieties with chocolate and fruits to highlight the beauty of the dishes.

  • Clear, easy-to-read fonts were used to comfortably showcase the available options for customers.

• Professional Photography:

  • Professional photography of the café’s products was conducted, focusing on the quality of desserts, chocolates, and coffee details to ensure products are portrayed realistically.

  • Images were selected to match the cozy ambiance of the café, allowing customers to sense the ideal experience even before visiting.

We successfully achieved a distinctive visual identity for La Rosa Café that fully reflects the quality and luxury offered in its products. Through this strategy, we accomplished:

• Designing a unique logo that combines coffee and chocolate in a way that reflects the café’s spirit, using red and brown colors.

• Preparing an integrated visual identity, including menu designs, icons, and fonts that enhance the customer experience and reflect the café’s luxurious atmosphere.

• Designing an elegant price menu with professional photos of the café’s products, showcasing desserts and coffee in the highest quality.

• Implementing professional photography that mirrors the actual reality of the products, increasing the café’s appeal to customers.

Thanks to this strategy, La Rosa Café now possesses a strong and unique visual identity that reflects the essence of its specialization in traditional desserts and coffee, helping to attract more customers and expand its client base.